Berkshire Hathaway launches a global brand identity
Berkshire Hathaway HomeServices has unveiled a new global brand identity just before its 10-year anniversary.
The company stated that the brand refresh was being done to celebrate its expansion to more 12 countries, 1,500 offices and 50,000 real-estate professionals.
Christy Budnick, CEO of Berkshire Hathaway HomeServices said that the refreshed look “respects our past and our core foundations as a brand and perfectly positions our company for the exciting future ahead.” We are a brand that stands out due to our guiding principles, commitment to excellence, and this new design aligns perfectly with our goals as this year marks our 10-year anniversary and we begin a new decade in an important time for real estate businesses.
The brand update features modern, sleek text and more vibrant colors. The firm’s iconic whites and cabernet are still used in the new color palette. However, the new palette also includes lighter tones like blush and cobalt, sky blue and green shades such as spruce, fern, and spruce.
Berkshire Hathaway stated that the new design gives a new identity to a brand built on the principles trust, stability and integrity.
All marketing materials, including company and agent websites, yard signs, yard signs, and brand awareness campaigns will include the new brand logo, color palette, and modern typography.
“The Berkshire Hathaway HomeServices brand refresh was a thoughtful, strategic undertaking that was executed carefully and considered,” Wendy Durand, the SVP for global marketing and communications, stated in a statement. “The new identity is both digital and traditional-friendly and features a refreshed collection of colors and designs.
Berkshire Hathaway HomeServices Luxury Collection has also unveiled a new look. The firm describes it as “contemporary, but classic, and always refined.”
“The new chapter of the Berkshire Hathaway HomeServices Luxury Collection had have to reflect the high quality properties and the unparalleled level innovation and sophistication that our Luxury Collection Specialists bring every day to their work,” Laura Stace (vp Global Luxury Marketing and Communications) stated in a statement.
“I am proud to present an elegant new look for our Collection as our Specialists continue raising the bar in the industry and providing expert service for those selling or buying luxury homes.” This initiative as whole has been a true testament to the strength and creativity to all at the Global Headquarters–working together for our incredible network.”
According to the firms, the new look will be implemented by the franchisees and it in phases taking into account the economic and environmental environment.