Ocusell, a Cincinnati startup that assists brokers in listing properties to multiple MLSs using a single data entry interface announced Tuesday that it would be charging a flat fee for accessing its MLS Business Rules Audit services.
The flat fee is available for a limited period to the “next 8 MLSs” who engage its firm and is currently $15,000.
The MLS business rules are the foundation for new software integration that will streamline and improve real estate transactions for consumers and agents. Hayden Rieveschl, Ocusell CEO and co-founder, said that he found these rules to be outdated and inaccurate at times. He also stated that they were “in conflict” with the National Association of Realtor policies.
Rieveschl, a former professional in hedge funds, also pointed out that MLSs following business rules as well as Real Estate Standards Organizations’ (RESO) goals can lower their software integration costs.
“With industry-leading brokers wanting to manage listings across multiple MLSs with their preferred platforms, it is a key responsibility for every MLS to ensure that the business rules are efficient and available for those platform listing management platforms and do no hinder its ability to service its broker members,” stated Jeremy Crawford, president, CEO, First Multiple Listing Service in a statement.
Ocusell was founded in 1994 by Rieveschl and Alex Taylor, a Dotloop employee (now part Zillow).
Ocusell launched a new MLS system in December that aims to solve business rule mismatches, accelerate integration of new technologies, products, and services, and speed up the process of integrating them.
The proptech startup raised $1million in new capital in August 2022. This brought its total funding to $2 million and increased its valuation to $8million.