John Simpson, vice-president of enterprise sales at Covideo was not able to meet in person when he first connected with his agent. The agent instead sent John Simpson a video.
Simpson still relies upon the same agent after 10 years and three home purchase. Simpson is a client for the rest of his life, and his agent’s use video had a significant impact. Simpson knows that a great video can make an agent stand out. Simpson’s experience shows that agents can use this type of media for more than just listing properties. Listing videos are still important.
Your value-add should be communicated in the first three to five second. What value are you offering your listeners, viewers and connections? It is a piece knowledge. You become a trusted advisor,” Simpson said.
“A video is not magic bullet. It is not like you will close the deal if you only send one video. You are still building a relationship.
Videos of introduction
You will stand out if you send a video to introduce yourself to someone.
It’s as easy as a voicemail. Leave a message to let them know that John is your contact. I will send you a video message. Keep an eye out in your inbox for it.” Simpson said.
Include a greeting and a link to the video in the body of your email. To increase click rates, you can also add a GIF to a still image of the recording.
You can include any information that you wish to convey to the recipient in the video.
“The mere fact that it says “video” is going to increase your open rate by around 19%. The click-through rate will jump to about 65% if you include an animated GIF. Simpson, who gathered the information from HighQ, said that we see a 200% increase of response rates.
Listing videos
Simpson shared some tips to improve the quality of listing videos, which are one of the most common pieces that agents create.
“Let them know who and what you are. It is important to communicate clearly with them through your tone, inflection and non-verbal communication. I suggest that you introduce yourself by saying “Hello, this is John.” Simpson said, “I have a great property for your.” He then gave Simpson the opportunity to flip the camera and walk through the property.
Concentrate on the areas that buyers consider important.
“The best thing about videos is the analytical reporting. An agent can view a heat map of views from the past. It is possible to see which video the client viewed repeatedly. Simpson suggested that they might be particularly interested in the bathroom or primary bedroom.
You can use this information to reach clients, ask them what they liked about the feature and gain insight into their needs.
Videos from the community
Videos highlighting the community are a great way to show people that you know a lot about them, such as transplants or out-of town buyers.
Simpson stated, “Understanding the schools, the walkability, and the neighborhood in general is important.”
He suggested using pre-made videos made by the community. Marketing departments of a state or town often create highlight reels about an area to encourage people to move to that city or region. These assets can be linked to your website, or you can merge them with your personal videos with permission.
Referral business videos
Referrals are key to driving business in the real estate industry. Who are you working alongside? What are other agents doing with their time? Simpson said, “How can you help one another out by simply introducing yourselves?”
Video in your referral business empowers you and your team, as well as the housing professionals in your community and other businesses. You can use the multi-media platform that you have created to connect clients with preferred title companies, loan officers, or other agents.
It’s a one-stop-shop. Instead of all the text they need to read in an email, clients can see a video. Instead, clients can view your video message and you will guide them to where they need to go.