Laurie Reader, a top South Florida realtor, and Laurie Finkelstein Reader Real estate, her Plantation-based team, announced their new affiliation with Keller Williams on Sunday at the “Family Reunion”. The team joined Keller Williams in 2011 and then moved to independent operation in July 2018.
Keller Williams will be represented by Reader, the founder and CEO.
Reader stated that Keller Williams’ values and culture reflect who they are. “We are excited to use the brand’s powerful referral network and models and systems in order to expand further and quicker across the U.S.”
The independent realty firm has sold more homes than 4,000 in total and generated more than $1.5 billion in volume.
The team sold 890 units in 2022, equating to more than $417 millions in sales volume. The firm sold 2,288 units in 2021. This equates to more than $900 millions in sales volume.
Laurie Finkelstein Reader Real estate was ranked third in Florida by sales volume in the RealTrens + Tom Ferry 2022 America’s Best rankings of mega-teams (21+ agents) last year.
The mega team category of the 2022 RealTrends + Tom Ferry The Thousand rankings ranked the team 17th in terms of transaction sides and 19th in terms of sales volume.
Reader was born in South Florida and comes from a family who works in the real-estate industry. Her professional career spans more than 25 years with a focus to enhance the agent and consumer experience. She is also a coach for business.
Laurie Finkelstein Reader Real estate website states that most of her new business comes from referrals from clients who have been with her before.