Red Oak Realty, a San Francisco-based independent brokerage, has named Nicole Aissa its first president. Aissa will be responsible for agent growth, development, and training in her new role.
“Nicole is an exceptional leader, with a proven track-record of success, and deep roots in both the Bay Area, and agent community,” Vanessa Bergmark (Red Oak Realty CEO and owner), said.
Aissa’s experience spans over two decades in the realty industry. As the senior executive team leader at KW San Francisco Estates and KW Peninsula Estates, as well as at Pacific Union brokerages, she has held leadership positions within Keller Williams.
Aissa stated, “It is an honor to be selected to lead Red Oak Realty and manage the team consisting of over 160 agents who offer the best real estate services in the Bay Area.”
Red Oak Realty was founded in 1976 and currently employs 160 agents and 20 employees.
According to San Francisco Business Times, the firm was ranked 10th among East Bay’s largest women-owned businesses in 2022. It was also voted best brokerage in East Bay by Oakland Magazine readers for eight consecutive years, 2015-2022.
The firm was ranked 167th in transaction sides and 303th in volume in the RealTrends 500 rankings for 2021. It ranked 226th in the top realty brokerages by volume rankings last year.
In 2021, the company was certified green and carbon neutral.
The Bay Area is currently experiencing challenges in terms home sales. The Bay Area saw the largest year-over-2018 decrease in median home sale prices last December. According to RE/MAX’s national report on housing, the region experienced an increase of about 5% in the same period in 2021.
Redfin reports that homes in San Francisco are selling at a lower price than their asking price for the first-time since 2012.
Redfin reported last December that the West Coast markets also experienced the highest rate delistings. Sacramento was the top-ranking market, followed by San Francisco and Oakland, Seattle, and San Jose.